Welcome Finance is a commercial finance broker, not a lender. Finance is subject to status and lender approval.
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WELCOMEFINANCE

Wholesale finance that frees cash from stock and invoices

Pay suppliers on time and buy in bulk while customers pay on credit terms. One relationship manager, no broker fee.

See what your company can borrow

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What do you need finance for?

About 60 seconds · No impact on your credit score · No obligation

Prefer to talk? 020 8609 3897
  • A growing panel of UK business lenders
  • No broker fee: we are paid by the lender
  • A dedicated relationship manager from start to finish
  • Eligibility check won’t affect your credit score
  • Dedicated relationship manager
  • Compare offers from our lender panel, where available

At a glance

Funding for wholesale & distribution businesses in three steps

  1. 1

    Tell us what you need

    3 taps: purpose, amount, business type. Takes 60 seconds, won’t affect your credit score.

  2. 2

    We match you to lenders

    Apply just once. We check your profile against lender criteria and approach only those likely to consider it.

  3. 3

    Compare any offers

    Compare the rate, fees, security and any personal guarantee side by side before final decision.

Start my 60-second check
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Overview

How finance helps wholesale & distribution businesses

Wholesalers and distributors sit in the middle of the supply chain, so they often pay suppliers before their own customers pay them. Overseas suppliers may want a deposit or full payment before goods ship, stock can spend weeks in transit and clearing customs, and retail or trade customers then expect credit terms. Buying in bulk earns better prices but ties up more cash, and exchange-rate movements can change the cost of imported goods between order and payment.

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Margins are often thin, so timing matters. Funders can help at several points: trade finance to pay suppliers, stock finance against inventory and invoice finance against sales. These can work alone or together, though lenders will need to agree who has security over what.

Expect to be asked for supplier terms, stock reports, an aged debt report, a customer list and management accounts. We help established wholesale, import and distribution companies compare these facilities to support larger orders and new accounts without straining cash flow.

Lenders we work with

  • Triffin logo
  • Nucleus logo
  • FlexyKap logo
  • Cashera logo

Common funding challenges for wholesale & distribution businesses

  • Paying suppliers upfront or on deposit before goods ship
  • Cash tied up in bulk stock and goods in transit
  • Customers expecting 30 to 90-day credit terms
  • Thin margins leaving little room for timing gaps

In-depth guide

Everything you need to know

Choose a topic to read more.

01

What does wholesale finance need to cover?

Wholesale finance covers the full trading cycle: paying the supplier, holding the stock and waiting for the customer to pay. Because each stage can last weeks, a wholesaler may be funding the same goods for several months.

Volume is the main lever. Larger orders bring better buying prices but need more cash, and margins are often too thin to absorb a delay. One slow-paying customer or a held shipment can affect the whole month.

Growth adds pressure. Winning a new retail or trade account usually means stocking up and extending credit before the first payment arrives.

02

Which wholesale finance fits which stage?

  • Paying suppliers before goods ship: trade finance can pay overseas or UK suppliers on your behalf, with repayment from customer receipts.
  • Holding bulk stock: stock finance can release cash against goods in your warehouse or buy stock for a confirmed order.
  • Waiting for customers to pay: invoice discounting suits established ledgers where you run credit control, while invoice factoring adds a collections service.
  • Day-to-day swings: a revolving credit facility lets you draw, repay and draw again up to an agreed limit.

Our guide to factoring vs invoice discounting explains how to choose between the two invoice options.

Illustrative example only: actual costs depend on the lender and your circumstances. A distributor needs to pay an overseas supplier £100,000 before goods ship. A trade finance provider pays the supplier, and the distributor repays £103,000 after 90 days from customer receipts, so that cycle costs £3,000.

03

What do lenders look at for wholesalers?

Lenders want to see reliable suppliers, creditworthy customers and stock that would hold its value if it had to be sold. Durable, easily resold goods are usually simpler to fund than perishable or fast-changing lines.

  • Supplier track record and payment terms
  • Customer spread and credit quality, including any heavy reliance on one buyer
  • Gross margin per order and how exchange-rate movements affect it
  • How stock is stored, insured and recorded
  • Existing security and whether lenders would need to agree priorities
04

What documents will you need?

  • Filed accounts and recent management accounts
  • Aged debtor and aged creditor reports
  • A stock report showing quantities, values and ageing
  • Supplier contracts or pro forma invoices for the goods to be funded
  • Shipping documents, such as bills of lading and commercial invoices
  • Customer purchase orders and proof of insurance
05

Practical tips for wholesalers and distributors

  • Negotiate supplier payment terms as hard as price. Even a few extra weeks reduces the funding you need.
  • Credit check new customers and set limits before extending terms.
  • Consider how exchange-rate changes affect landed cost, and speak to your bank or currency provider about your options.
  • If you import into Great Britain, check whether postponed VAT accounting could reduce the cash you need for import VAT.
  • Line up funding before taking a large order, rather than after the supplier asks for payment.
06

How Welcome Finance helps wholesale companies

We are a commercial finance broker, not a lender. We help established limited companies, LLPs and partnerships of four or more partners in wholesale, import and distribution find suitable lenders on our panel.

Your dedicated relationship manager, a real person, is available by phone, email and chat from your first enquiry until the lender pays out. They can help you combine facilities so each lender's security is clear from the start.

We charge you no fee. We are paid a commission by the lender when the finance completes, and you can ask how much it is. Commission can differ between lenders. You can check your eligibility in about 60 seconds without affecting your credit score. Lenders run their own credit checks later, if you decide to apply, and make their own decisions.

07

More questions about wholesale finance

Can trade finance pay suppliers in a foreign currency?

Many trade finance providers can pay overseas suppliers in their own currency. The exchange rate and any currency charges form part of the cost, so ask how they are calculated.

Can I protect against customers not paying?

Some invoice finance providers offer non-recourse facilities or bad debt protection, usually at extra cost and with a credit limit for each customer. Check exactly which debts are covered.

Do lenders fund perishable stock?

It is harder. Goods with a short shelf life or a fast-falling value are usually more difficult to fund than durable stock, and fewer lenders will consider them.

Can finance fund a single large order?

Often, yes. Some trade and stock finance providers fund individual transactions, particularly where there is a confirmed customer order behind them.

Check in 60 seconds

Check your eligibility in 60 seconds

Checking won’t affect your credit score. No obligation.

  • No impact on your credit score
  • One request, several lenders: we’re a broker, not a lender
  • For UK limited companies, LLPs and partnerships of 4+ partners
  • No fee to you: we’re paid by the lender

Step 1 of 3 · about 60 seconds

What do you need finance for?