Cookie policy
Welcome Finance
Last updated: 9 October 2026
1. About this policy
This policy explains how Welcome Finance (Welcome Business Solutions Ltd, company number 17214545) uses cookies and similar technologies on welcomefinance.co.uk. It should be read alongside our Privacy Policy.
2. What cookies are
Cookies are small text files that a website saves on your device. They help the website work, remember your choices and show us how the website is used. Similar technologies, such as pixels, tags and local storage, work in a similar way. In this policy, we call them all "cookies".
First-party cookies are set by our website. Third-party cookies are set by other companies whose services we use, such as Google or Microsoft.
3. Your choices
When you first visit our website, a banner asks you to choose which cookies you accept. Essential cookies are always on. Analytics and marketing cookies only run if you agree to them.
You can change your choice at any time using the "Cookie settings" link in the footer of every page. You can also block or delete cookies in your browser settings, although some parts of the website may then not work properly.
We use Google Consent Mode. This means Google tags respect your choice and do not store analytics or advertising cookies unless you agree.
4. The cookies we use
Essential cookies. These are needed for the website to work and to remember your cookie choices. They cannot be switched off.
Cookie | Purpose and how long it lasts |
wf_consent (Welcome Finance) | Remembers your cookie choices. If you accept, it lasts 12 months. If you reject, it lasts until you close your browser, after which we ask again. |
Analytics cookies. These help us understand how visitors use the website, so we can improve it. They only run with your consent.
Cookie | Purpose and how long it lasts |
_ga, _ga_* (Google Analytics 4) | Distinguishes visitors and sessions to produce statistics about website use. Up to 2 years. |
_clck, _clsk, CLID, MUID (Microsoft Clarity) | Records how visitors interact with pages, such as clicks and scrolling, to help us improve the design. Form fields are masked. Up to 1 year (_clsk: 1 day). |
Marketing cookies. These measure how well our adverts work and help show relevant adverts on other websites. They only run with your consent.
Cookie | Purpose and how long it lasts |
_gcl_au and other Google advertising cookies (Google Ads) | Measures whether people who click our adverts go on to contact us. Up to 90 days, or longer for some Google advertising cookies. |
_fbp, fr (Meta: Facebook and Instagram) | Measures our adverts and helps show relevant adverts on Meta platforms. Up to 90 days. |
li_fat_id, bcookie, lidc and related cookies (LinkedIn Insight Tag) | Measures our adverts and helps show relevant adverts on LinkedIn. From 1 day to 1 year. |
We use Google Tag Manager to load these tools. Tag Manager does not set cookies of its own, and it only loads analytics and marketing tools after you agree.
Third parties may change the names and lifetimes of their cookies. For full details, see their own policies:
• Google: policies.google.com/technologies/cookies
• Microsoft Clarity: privacy.microsoft.com
• Meta: facebook.com/policies/cookies
• LinkedIn: linkedin.com/legal/cookie-policy
5. Our application platform
Our application form at app.welcomefinance.co.uk may use its own essential cookies, for example to keep your application secure while you complete it.
6. Changes to this policy
We may update this policy when we add or change the tools we use. The latest version will always be on this page.
7. Contact us
If you have questions about our use of cookies, email support@welcomefinance.co.uk or call 020 8609 3897.