Our Story

Not a lender. Your independent partner in business finance.

We built Welcome Finance to fix how UK businesses access funding — replacing weeks of paperwork and cold calls with one simple request that reaches multiple lenders in minutes.

£25M+
Funding Facilitated
500+
Businesses Served
Multiple
Lender Partners
3 min
To Indicative Offers
Our Mission

We believe accessing business finance should be fast, fair, and transparent.

The traditional business finance market is broken. Most business owners spend weeks researching lenders, filling out forms, and waiting for answers — often with no clarity on rates or terms until the very end. And even then, they're never quite sure they're getting the best deal.

We built Welcome Finance to change that. Our API-driven platform connects your funding request to multiple lenders simultaneously. Within minutes, you receive tailored, indicative offers — side by side, with transparent rates and terms. No guesswork. No hidden markups. No impact on your credit score.

We are not a lender. We are an independent marketplace — our loyalty is to you, not to any one financial institution. That independence means we can surface the best offer for your specific situation, from the widest possible panel.

Our Values

What we stand for.

Transparency

No hidden fees, no markups on lender rates. What you see is what you get — always.

Independence

We work for you, not the lenders. Our panel spans multiple institutions so you get the best match, not the one that pays us most.

Speed

API-powered matching delivers indicative offers in minutes. No paperwork, no waiting weeks for a callback.

Trust

Soft credit checks that never impact your score. Your data is encrypted and never shared without consent.

Human Support

Technology drives our matching — real people guide you through decisions. UK-based specialists available by phone.

Fairness

The rate you see through us is the rate the lender offers directly. Often better, never worse.

Start in 3 minutes

Ready to compare offers from multiple lenders?

One request. Multiple tailored offers. No obligation, and no impact on your credit score.